Urban Fresh/Bear Nibbles
Creative Development (Concept, Art Direction, scripts, music)
Producing and directing animation with FRED & ERIC
Managing approvals from Clearcast
1 x 30” animated TVC
Animated TV Commercial
We were honoured when the health snack brand, BEAR nibbles, chose us to make their first TV commercial. The brief was to bring to life their iconic on-pack BEAR logo to life and promote a cross promotional map competition.
Vamonos took BEAR out of his cave and set him off on his own animated adventure around the world. We worked closely with illustrator, JARED SCHORR, to create all the design assets out of textured paper and then brought in FRED & ERIC ANIMATION STUDIO to take JARED’s paper cut-outs and bring them to life. And finally we set the whole film to a catchy piece of music composed for us by PASS THE PEAS.