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HEINZ SPAGHETTI

CLIENT:

Nickelodeon, Heinz

VAMONOS:

Creative Development (Concept, writing, Art direction)

Co-directing animation with Animade

Post Production

ANIMATION:

Animade

CAMPAIGN DELIVERABLES:

3 x TV Commercials

9 x Sponsorship Bumpers

Micro-site

CROSS-PLATFORM TV AND WEB CAMPAIGN

Nickelodeon and Heinz asked Vamonos’s Creative Director, Andy Williams, to create an integrated TV and web campaign that would refresh the Heinz Spaghetti brand and re-connect it with young families. We worked closely with Heinz and Nickelodeon to come up with a successful creative. The idea was inspired by children’s natural playful imagination and encouraged Nickelodeon viewers to send in their own ideas to be animated and shown on TV.

Vamonos worked with the amazing ANIMADE STUDIOS on the animation. Heinz saw a massive boost to sales of Heinz Spaghetti off the back of this campaign.