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LITERACY PLANET

Animated Commercial

CLIENT:

Literacy Planet

AGENCY:

Nickelodeon

VAMONOS:

Creative Development (Concept, Art Direction, scripts, music)

Producing and directing animation with animator, Stu Gamble

Managing approvals from Clearcast

Post Production

CAMPAIGN DELIVERABLES:

1 x 30” animated TVC

Animated TV Commercial

Literacy Planet is one of the most comprehensive online applications for developing literacy amongst children. They asked us to produce an animated TV commercial to air on the Nickelodeon channels in the UK. The brief was to be irreverent and playful while highlighting the importance of grammar and literacy!

Vamonos came up with a tongue-in-cheek situation where a grammar slip up might have some grizzly consequences for Grandma! We wrote the script, worked with animator Stu Gamble to bring the idea to life, directed the voice over, handled the post production and graphics, and managed the Clearcast approvals.